On CameraBenjamen Sorby
Co-Founder · Media & Marketing
Ben runs everything you see on camera — the filming, the interviews, the concert coverage. He's the face out front of the lens, embedded in the scene.
Freshwater Music & Media LLC.Great Lakes · Est. 2024The sound of the
Great Lakes, on tape.
We document, promote, and celebrate the music and media culture of Lake Michigan · Huron · Ontario · Erie · Superior. Bands, creators, founders, and the scene that holds it all together.
freshwater.
A Great Lakes hub for music, media, and the people behind it.
What's under each tab?
Pick a door. Open it.
Everything we do lives behind one of these tiles. Click through and explore.
Services
Four ways we tell the story.
Sit-down talk show, 30–55 min
Long-Form Podcast
A long-form sit-down where we get into real life — the passion behind the music, business, or content, and the environments and struggles that shaped the creator.
- 30 to 55 minute episodes
- Multi-cam, studio-quality audio
- Distributed across our YouTube and Spotify
Best for: Artists · founders · creators
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Pre / post-show, 3–15 min
Short-Form Interviews
Tight, music-focused conversations captured pre- or post-show. We dig into the song, the album, the moment — the analysis fans actually want to hear.
- Captured at the venue, on the night
- Edited for Reels, Shorts, and TikTok
- Co-promoted across both channels
Best for: Touring artists · openers
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Photo + set mixdown
Live Concert Coverage
We come to the show, shoot the set, and (if you want it) capture a clean board mix. You walk away with a press-ready package the next day.
- 8–12 high-resolution photos
- Optional full-set mixdown
- Highlight reel for socials
Best for: Bands playing the Great Lakes
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Promo built for your brand
Branded Content
Custom-built promo for musicians, mom-and-pop shops, clothing brands, accessory makers, and anyone trying to grow in the Great Lakes region. You give specs, we build and run it.
- Concept, shoot, and edit
- Cross-promoted from our channels
- Scoped to your budget and goals
Best for: Local shops · labels · startups
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The Region
Five lakes. Eight states. One scene.
NY · PA · OH · MI · WI · IL · MN · IN. If you make music, art, or culture in the Great Lakes region — we want to hear about it. Click a lake to see who we work with there.
About us
Building a Great Lakes music & media culture.
Freshwater Music & Media LLC. is a Great Lakes regional promoter for everything music and media — bands, comedians, creators, influencers, business owners, industry pros, and start-ups. Our plan is to build the skeleton of a Great Lakes music and media culture where everyone is included.
Built for the Region
Lake Michigan, Huron, Ontario, Erie, and Superior — eight states, one connected scene.
Story First
We care about the why behind the work, not just the numbers.
Inclusive by Design
Musicians, comedians, creators, founders, and fans — all welcome.
Co-Promotion
When we cover you, we promote you. When you grow, we grow.
The team
Two co-founders. One mission.
On Camera
Behind the ScenesBrodie Bibler
Co-Founder · Operations
Brodie runs the engine room — operations, planning, scheduling, and on-site set up. He's the reason every shoot, episode, and partnership actually lands.
How it works
Simple, every time.
- 01
Reach out
Tell us who you are and what you want covered, recorded, or built.
- 02
Scope it
We confirm the format, dates, deliverables, and any region travel.
- 03
Capture it
We show up, mic up, light up, and get the shot — same energy on every project.
- 04
Push it
Edited deliverables to you, and co-promotion across our network.
Join the team
Help the scene. Join our team.
We're building the Freshwater Wave with photographers, videographers, journalists, and industry pros across the Great Lakes. If you can tell a story — we want you on the team.
Photographers
Concert, portrait, and editorial shooters who want their work in front of the scene.
Videographers
Multi-cam operators, gimbal junkies, and editors who can turn a night into a story.
Journalists & Writers
Long-form interviewers, scene reporters, and reviewers covering the Great Lakes beat.
Industry Pros
Bookers, promoters, FOH engineers, and managers who want to plug into the Wave.
Ready to be spotlighted?
Whether you're a band, a creator, or a local business — we'll figure out the right format and bring it to life.
Contact
Let's make something.
Tell us about your project, your show, or your brand. We'll come back with a plan.
Reach us directly.
Or use the form — either works. We answer everything that lands in our inbox.